2014 American Business Awards Names Vantage PR as Finalist for Outstanding Product Launch Campaign in the Connected Car Industry
Chosen From More Than 3,300 Applicants, Independent Judges Agreed That Vantage’s Campaign Is Worthy of National Recognition
SAN FRANCISCO, CA—(Marketwired – May 13, 2014) – Vantage PR announced today it has been named a finalist in The 2014 American Business Awards, the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations—public and private, for-profit and non-profit, large and small. Independent judges agreed that Vantage’s campaign is worthy of national recognition and will be recognized as a Gold, Silver, or Bronze Stevie Award winner.
Vantage was recognized for its creative product launch campaign, which garnered significant exposure for a small automotive software company in the connected car space, Abalta Technologies, Inc. Vantage’s campaign included coverage of Abalta’s connected car solution, WEBLINK, in the Wall Street Journal, Ars Technica, Wired, CNET and VentureBeat. Abalta was also included in a connected car research report by Strategy Analytics, which positioned WEBLINK in a very favorable light amongst its competitors. Vantage’s results led to inquiries from potential customers in the weeks following the launch, and increased activity on Abalta’s website.
“Thanks to our talented team’s strategic approach for Abalta’s product launch and continued media outreach, Abalta has catapulted to the forefront of the connected car market, opening the door to many new and important partnerships and customers,” said Ilene Adler, founder and CEO of Vantage PR. “According to Abalta’s CEO Michael O’Shea, the company saw ‘an immediate increase in sales leads’ based on our work around the launch.”
Finalists were chosen by more than 150 business professionals nationwide during preliminary judging in April and May. More than 150 members of several specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13-22.
The American Business Awards will be presented at two awards events: the ABA’s traditional banquet on Friday, June 13 in Chicago and the new product & technology awards event on Friday, September 12 in San Francisco.
Details about The American Business Awards and the list of Finalists in all categories are available at http://www.StevieAwards.com/ABA.
About Vantage PR
Vantage PR is an award-winning tech public relations agency with offices in San Francisco, New York and Orlando. Vantage offers 23 years of public relations expertise and brings both passion and senior-level technology experience to companies in order to help them succeed. By leveraging established connections, Vantage strives to get its clients maximum exposure through top-tier media outlets. These high-impact results generate raised awareness and increased sales. The firm has been recognized for many results-focused campaigns, receiving awards from Golden Bridge, Stevie, Magellan, International GALAXY, Hermes and many more. For more information, please visit http://vantagepr.com/ or follow our company blog.
About the Stevie Awards
Stevie Awards are conferred in five programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A sixth program, the German Stevie Awards, will debut later this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Sponsors and partners of The 2014 American Business Awards include Biz Talk Radio, CallidusCloud, Citrix Online, Cvent, Engility, John Hancock, LycaMobile, PetRays, and Softpro.