Logo Usage Guidelines
Logo Usage Guidelines
This document aims to introduce the Abalta brand to external parties. It gives guidance on how to best apply Abalta’s logo to create communications or other assets.
Logo System
The Abalta logo is the single most powerful element of the identity. It distinctly identifies Abalta and should be dominant in any application.
1. The Base Logo
The Abalta logo is the single most powerful element of the identity. It distinctly identifies Abalta and should be dominant in any application.
Positive logo versions must always appear on a white or very light background. Negative logo versions must always appear on a brand blue or dark background.
2. The Logo with Gradients
The base logo should be used with gradients whenever possible, especially in digital applications. Both the positive and negative logo version can be used.
For detailed information on the gradient, please refer to the color section.
Download Abalta Logo – Positive
Download Abalta Logo – Gradient
Download Abalta Logo – Negative
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The Base Logo
The Logo with Gradients
Asset Approval
To use our brand assets in any commercial marketing or advertising materials, please submit a request for permission.
When featuring Abalta assets in personal or non-commercial projects, you don’t need permission. However, you must use and not alter the assets and abide by the guidelines provided on this website.
